Tyra Banks confuses Sydney audience with bizarre “Santa Sabotage” monologue in yellow wig at drag event while promoting her ice cream brand [VIDEO]

A chaotic promo appearance featuring a bright yellow wig, a drag-queen stage, and an ice-cream conspiracy sends the internet spiraling with questions about what exactly Tyra was doing

Tyra Banks doesn’t need much to break the internet. However, a yellow Santa wig, a drag-queen stage, and a monologue about Santa Claus sabotaging her ice cream line took things to another level. A clip from Stephanie Yeboah’s X timeline captured Banks delivering a two-minute rant that immediately set off alarms across social media. Her delivery swung between theatrical, accented, conspiratorial, and wildly animated, leaving audiences unsure if they were watching a promo stunt, a comedy set, or an unfiltered spiral.

The moment took place at The Beresford pub in Sydney, where Banks was promoting her SMiZE & DREAM “hot ice cream” concept and debuting her new Christmas single, “Santa SMiZE, Santa SMiZE.” She performed alongside drag queens under purple lights, embodying her alter ego “Santa SMiZE,” a persona she describes as the “Diva of the South Pole.” But her stage presence — and especially her story about Santa stealing bowls from people’s cabinets — pushed the crowd from amusement into bewilderment.

Phones shot up the second she started pacing across the stage. Conversations online followed instantly. And within hours, the clip accumulated hundreds of thousands of views and an avalanche of comments questioning whether this was scripted chaos or something deeper.

Inside the Rant: Santa’s Alleged Ice Cream Sabotage and Tyra’s Spiraling Storytelling

Her monologue took off in a direction no one anticipated. Banks insisted Santa Claus wasn’t drinking the traditional cookies-and-milk offering. Instead, she claimed Santa was sneaking bowls from household cabinets and mixing everything together in an attempt to create ice cream — a move she framed as a jealous attempt to imitate her own SMiZE & DREAM brand. The crowd watched as she mimed mixing ingredients, leaned forward into the mic, and pushed every line with exaggerated emphasis.

The story swerved into jealousy plots, reindeer modifications, and adult audiences replacing children in the holiday narrative. She introduced whimsical details about ice cream lakes and blizzards rising from the ground. At one point, she announced, “I think I’m going crazy,” before punctuating the moment with “Slay, slay bitch,” a nod to drag culture that elicited both cheers and raised eyebrows among attendees.

Her tone shifted repeatedly. She had bits of spoken word, song breaks from her new single, and an accent that drew heavy criticism for its resemblance to a blaccent. The theatrics may have been part of a character, but without context, viewers latched onto the most jarring elements, replaying the rant as though decoding a mystery.

By the time the clip made its rounds across social media, the performance had become less about branding and more about deciphering what Tyra was trying to communicate.

The Performance Context: A Drag Stage, a New Ice Cream Line, and an Unfiltered Tyra Banks

Banks didn’t show up at a random venue. The Beresford is known for drag performances, nightlife energy, and interactive shows. She leaned into that environment with a persona designed for campy theatrics. Her “Santa SMiZE” character merges holiday iconography with her signature modeling terminology, aiming to give the Christmas season a tongue-in-cheek twist fit for a promotional rollout.

Her Australian presence has been building. SMiZE & DREAM opened a Sydney storefront in June 2025, cementing her culinary pivot beyond American markets. She has spoken enthusiastically about “hot ice cream,” a drinkable product distinct from a shake or melted dessert. But unconventional concepts require an equally unconventional rollout, and Banks has historically embraced eccentricity in her branding. The Sydney performance reflected that history — a merging of persona, performance art, and product hype.

What derailed the message wasn’t her intention but her delivery. Without a clear setup for the Santa conspiracy, the audience had no roadmap. Fans filming from the crowd posted everything raw, stripped of context, turning the spectacle into a public question mark. And once the clip escaped the venue, the nuances of performance art collapsed under the weight of social media speculation.

Fans React With Concern, Confusion, Humor, and Cultural Critique

Reactions to the clip split into several distinct camps, each interpreting the moment through a different lens. Some viewers expressed genuine concern for Banks, echoing Yeboah’s question: “Is Tyra ok?” Others joked that she was channeling Britney Spears’ IG energy, leaning into chaotic storytelling without self-awareness. A separate cluster focused on her accent, accusing her of indulging in a caricature reminiscent of her more controversial moments on America’s Next Top Model.

Confusion dominated the replies. Users posted side-by-side GIFs of puzzled reactions, exchanged theories about what she was describing, and tried to follow the storyline about Santa’s jealousy. One comment captured the collective confusion: “I am so confused with what she said Santa is doing and why Santa is doing it.” Another expressed horror while laughing: “I’m sitting here terrified trying to understand this story.”

Humor threaded through the discourse too. Some users interpreted the performance as camp, reading her exaggerated gestures and dramatic wig flips as intentional drag-show energy. Others mocked the concept of “hot ice cream,” arguing she was simply selling melted dessert dressed up in marketing lingo. Cultural commentary emerged as well, with viewers criticizing her use of a blaccent in front of a predominantly white queer audience.

Across all reactions, one truth held: no one could agree on what they’d just watched.

Tyra’s History of Eccentric Branding Adds Fuel to the Discussion

Longtime fans weren’t surprised. Banks has always been a magnet for confusion. Her time on America’s Next Top Model produced melodramatic speeches, unpredictable teaching moments, and meme-worthy meltdowns. Her entrepreneurial ventures often blend fantasy and performance, merging product branding with personal mythology. SMiZE & DREAM itself is rooted in a term she invented, elevating facial expressions into a lifestyle concept.

The Sydney performance followed that trajectory, amplifying her flair for drama. But in the age of social-media snippet culture, theatrical branding can easily read as instability. Audiences rarely get the full persona arc. They get the most shocking forty-five seconds. Without hearing her explain Santa SMiZE or the narrative of her Christmas single, the monologue looked unhinged, not scripted.

The conversation says as much about how audiences consume content as it does about Tyra herself. Performance art doesn’t survive the TikTok chop. It mutates. Scenes lose context. Personas become punchlines. And for a celebrity with a legacy of bold, sometimes baffling moves, social media amplifies every eccentric gesture.

Media Coverage Escalates the Chaos, Turning a Promo Moment Into a Global Talking Point

Once outlets like TMZ, Daily Mail, Perez Hilton, and Radar Online picked up the story, confusion turned into full-blown spectacle. Headlines described fans as “baffled,” “shocked,” and “concerned.” Some outlets speculated about drug use, while others leaned into the comedy of her Santa conspiracy. Every article replayed the same core moments: the wig, the monologue, the line about Santa’s “bad-tasting ice cream,” and the phrase “I think I’m going crazy.”

Coverage highlighted how quickly the clip spread on X, where multiple versions racked up views far beyond the initial post. Videos from the event exceeded 250,000 views, with some reaching past 300,000 as debates grew. Outlets emphasized the dual nature of the reaction — equal parts entertainment and concern — framing the moment as another unpredictable chapter in Tyra’s public persona.

By the end of the news cycle, the story had shifted from simple brand promotion to a global conversation about celebrity performance, public perception, and the fine line between eccentricity and chaos.

A Surreal Moment That Defines Tyra’s Unpredictable Legacy

Banks’ performance at The Beresford will likely be remembered as one of her most bewildering promotional appearances — not because the concept lacked creativity, but because the delivery collided with an audience unprepared for her brand of theatrical storytelling. The viral clip captured the confusion, the spectacle, and the charisma that have defined Tyra’s career for decades.

Her “Santa SMiZE” persona, the strange rivalry with Santa Claus, the monologue about fake ice cream, and the over-the-top stage presence formed a perfect storm of internet unpredictability. Whether fans laughed, worried, or simply stared in disbelief, they all participated in shaping the moment into something larger than the performance itself.

For Tyra, this is both the gift and the curse of her legacy. Every move becomes a flashpoint. Every performance, no matter how intentional, becomes a conversation about who she is and what she’s doing. And in 2025, a single clip can transform a promo event into a worldwide spectacle.

Her conclusion that night — part confession, part rallying cry, part chaos — summed it all up: a star blending character, camp, and confusion, leaving the audience with a question they’re still debating.

And that question is the one Stephanie Yeboah asked first: “Is Tyra ok?”

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