Drake and Bobbi Althoff Launch “Not This Again” Podcast After High Profile Reunion
Drake and Bobbi Althoff are officially reuniting for a brand-new podcast titled Not This Again. The teaser video, posted on social media, quickly went viral after showing the two walking hand-in-hand toward a scenic filming set before settling into their trademark awkward banter.
The podcast announcement marks the first major project between Drake and Althoff since their viral 2023 interview, which racked up millions of views before mysteriously disappearing from YouTube. That interview sparked rumors of a fallout and even unconfirmed dating speculation, making this reunion a moment fans never expected.
A Polished Yet Self-Deprecating Teaser
The teaser trailer captures both the high production quality and the comedic chemistry between the rapper and the viral interviewer. In the clip, Drake tries to pitch the podcast using a string of adjectives — “refined,” “pleasant,” “serene,” “solid,” “sexy,” and even “sickening.” Althoff interrupts him in her signature monotone, asking sarcastic questions that cut through his attempts at being serious.
It ends with her quipping, “Welcome to the first episode of my new podcast that no one asked for,” before a title card flashes: Not This Again. The entire rollout plays on their previous viral success, using humor and irony to drum up anticipation.
Why This Move Matters For Drake
Drake’s decision to join forces with Bobbi Althoff again arrives at a pivotal moment in his career. Following his heated rap beef with Kendrick Lamar, which stirred controversies and resurfaced damaging allegations, Drake has faced intense scrutiny. The launch of a lighthearted podcast offers him a low-stakes, controlled environment to reframe the narrative.
It also signals a pivot away from his recent stint on Kick, where he streamed alongside xQc. That partnership drew criticism due to Kick’s association with Stake, whose founder has faced public backlash. By moving toward long-form, controlled podcast content, Drake can still engage fans without the unpredictability of live-streaming.
Bobbi Althoff’s comeback moment
For Althoff, the podcast represents a dramatic comeback. She rose to fame through her deadpan interviews with stars like Lil Yachty, Offset, and of course Drake. Her “Really Good Podcast” went viral across platforms, but she abruptly ended the show last month with a funeral-themed finale, citing burnout and public scrutiny.
Launching Not This Again with Drake as the inaugural guest allows her to revive her brand at full strength, using their shared history to reclaim the spotlight. With her divorce and career break behind her, Althoff appears ready to leverage this podcast as her next major platform.
A Growing Trend in Celebrity Media
Drake and Althoff’s podcast fits into a broader media trend: celebrities increasingly rely on long-form podcasts to promote projects and connect with fans. Just recently, Taylor Swift used the New Heights podcast to announce her new album The Life of a Showgirl. Podcasts offer a less filtered, more observational format compared to polished press junkets or traditional interviews.
By embracing this medium, Drake joins a growing list of artists who prefer the viral potential of podcast clips over traditional media sit-downs. For younger audiences, podcasts also feel more authentic, with awkward silences and banter often adding to the entertainment.
Social Media Reacts to the Announcement
The announcement quickly became one of the most talked-about moments on X (formerly Twitter). The teaser clip amassed over 250,000 views within hours, and reactions were split across excitement, skepticism, and memes.
Many fans expressed nostalgia for the viral 2023 interview, with comments like “Drake x Bobbi part 2 otw” and “Peak is back.” Others were critical, referencing the Kendrick Lamar beef and questioning why Drake continues to collaborate with white creators rather than Black-owned platforms.
Memes also circulated, with users joking about hip-hop media figures like Joe Budden and DJ Akademiks being sidelined. The mix of excitement and criticism only fueled the post’s reach, ensuring the announcement dominated timelines.
Cultural Debates Surrounding Drake’s Choices
One of the recurring critiques in the discourse is Drake’s pattern of choosing collaborations outside traditional hip-hop media spaces. Just as his Kick streaming drew attention for its partnership with xQc, his decision to link with Althoff again sparked conversations about cultural authenticity.
Some fans argue that Drake avoids hip-hop podcasters and journalists, opting instead for creators who can deliver viral, meme-friendly content. While this move aligns with his strategy to control narratives, it continues to raise questions about his relationship with hip-hop media gatekeepers.
Risks and Rewards Ahead
The success of Not This Again could hinge on whether the podcast becomes more than a viral moment. If the format leans too heavily on awkward humor without substance, it risks being dismissed as shallow. On the other hand, the chemistry between Drake and Althoff has already proven to capture attention, and their reunion has sparked more anticipation than skepticism among fans.
For Althoff, this is a chance to cement her influence beyond a single viral moment. For Drake, it’s an opportunity to soften his public image after months of controversy, showing a playful side while steering clear of heated debates.
The Future of “Not This Again”
While details on future episodes haven’t been revealed, the podcast’s launch already demonstrates its power to dominate cultural conversations. Whether it becomes a recurring series or a limited run, the collaboration reinforces how podcasts are reshaping celebrity media strategies in real time.
As the first episode drops with Drake front and center, one thing is clear: the cultural fascination with their dynamic hasn’t faded. Instead, Not This Again looks set to reignite the viral spark that made their 2023 interview unforgettable.
Conclusion
Drake and Bobbi Althoff’s reunion through Not This Again is more than just a viral stunt — it’s a reflection of how the media landscape itself is evolving. Podcasts are no longer side projects for entertainers; they’ve become central stages where careers can be reshaped, narratives can be reclaimed, and controversies can be sidestepped with humor and control. For Althoff, this marks a chance to revive her unique brand after walking away from The Really Good Podcast in dramatic fashion, while Drake seizes an opportunity to steer attention away from negative headlines by leaning into a playful, low-pressure format.
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