Max Rae and Montell Jordan Bring Back a 90s Classic for a New Generation
Max Rae is kicking off 2025 with a bang—and she’s not doing it alone. The rising dance-R&B-pop star has officially joined forces with iconic R&B artist Montell Jordan for a high-energy collaboration titled “How We Do It.” The track is a fresh, modern reinvention of Jordan’s 1995 smash hit “This Is How We Do It,” which topped the Billboard Hot 100 and became a staple in clubs, on the radio, and at house parties across the globe.
Timed perfectly for the 30th anniversary of the original, the new version captures the same infectious vibe and nostalgic flair while updating the sound for a new generation of partygoers and playlist curators.
“How We Do It” came about so naturally,” Rae said. “It was a Friday night, I was in London and I wanted to flip one of my favorite iconic ‘90s R&B songs. I wrote this not thinking Montell himself would hear it and want to be a part of it! Now that he is, this pushes it to the next level!”
From TikTok Star to Industry Powerhouse
Max Rae’s rise has been nothing short of meteoric. While many first discovered her on TikTok thanks to her standout vocal performances and infectious energy, she has rapidly evolved into a fully-fledged music industry powerhouse. 2024 marked a breakout year for Rae, with the release of her EP Live & Learn and a buzzworthy collaboration with Las Vegas nightlife mainstay Jeff Retro for a reinvented cover of Janet Jackson’s “If.”
She also hit the road, supporting legendary UK boy band BLUE on their sold-out Greatest Hits tour. Her high-octane performances, complete with dazzling sequin catsuits and 90s throwback medleys, earned rave reviews from outlets like The Sun, The Yorkshire Post, and The Daily Mail, which called her “the perfect hype boost” for the nostalgic crowd.
“Max Rae is one to watch!” – The Sun
“A real earworm… stunning vocals and infectious energy.” – The Yorkshire Post
Feel-Good Music, Timeless Vibes
“How We Do It” serves as more than just a club banger. It’s a celebration of community, good vibes, and success—themes that echo the spirit of the original track. Meanwhile, it’s also bringing Rae’s youthful energy and vision to the forefront. With Jordan onboard, the release is equal parts homage and evolution. So, this is a huge look for Max Rae.
Jordan—who became Def Jam Records’ first R&B signee—remains one of the genre’s most recognizable voices. Known for hits like “Let’s Ride,” “Get It On… Tonite,” and the Deborah Cox-penned “Nobody’s Supposed to Be Here,” he continues to influence music and culture even after shifting into ministry work. His return to the mic for this track brings authenticity, nostalgia, and renewed relevance to the project.
“It’s time to bring back feel-good music again,” Rae noted. “And it couldn’t be more perfect with it being the 30th anniversary of this song this year.”
Behind the Scenes of the Music Video
Max Rae shared an inside look at what went into creating the vibrant visual for “How We Do It.” Filmed in scenic London, the shoot offered a stunning backdrop that matched the energy of the track itself. “The making of the music video was a whirlwind!” Rae said. “The beautiful London scenes were breathtaking giving the video a fun twist like I’ve never done before. The crew was phenomenal, and huge shoutout to Montell Jordan for hopping in and bringing the energy to 100!”
The video captures the essence of celebration, connection, and nostalgia—bringing Jordan’s presence front and center while highlighting Rae’s dynamic stage presence and charisma. Their on-screen chemistry mirrors the collaboration’s musical synergy, providing fans with both a visual and sonic throwback that feels fresh and vibrant.
Critical Acclaim and Industry Momentum
Rae’s steady climb has been propelled by both critical acclaim and a tireless work ethic. Beyond her tour with BLUE, she shared stages with artists like Amber Riley at Chicago Pride and made a splash at major events like New York and Los Angeles PRIDE. Her UK collaboration “Do You Really Like It” with MCDT expanded her international footprint and further cemented her status as a genre-bending force.
She’s also garnered support from major media and fashion circles, having walked in London Fashion Week and appeared at New York Fashion Week events. As 1883 Magazine put it, Rae “has tirelessly honed her craft.” Therefore, merging magnetic stage presence with a distinct vocal style.
A Visual and Sonic Celebration
Adding more buzz to the moment, Montell Jordan appears alongside Rae in the official music video for “How We Do It,” a vibrant visual celebration that mirrors the song’s uplifting spirit. The video is already generating excitement among fans eager to see the OG and the newcomer share the screen.
It’s a passing of the torch—and a reminder that timeless music never really fades away. Instead, it simply evolves.
Legacy Meets New Wave
Montell Jordan’s contributions to R&B and pop culture can’t be overstated. As one of the defining artists of the ‘90s, his debut single “This Is How We Do It” helped shape an era. That he chose to re-enter the spotlight for a reimagined version with Max Rae speaks volumes about her credibility, talent, and trajectory.
In Rae, Jordan seems to have found not just a collaborator but a kindred spirit committed to keeping feel-good music alive and thriving.
Looking Ahead
With “How We Do It” now available on all streaming platforms and the video is drawing much attention on social media, Max Rae’s 2025 is already off to a monumental start. The momentum behind her is real—and this collaboration might just be the jet fuel that propels her to even greater heights.
Rae also hinted at more collaborations and new music dropping later this year. Therefore, keeping fans on their toes and solidifying her position as a dynamic force in the modern R&B and pop landscape.
As she puts it: “This is how we do it—for real.”
The post Max Rae and Montell Jordan reimagine “This Is How We Do It” [VIDEO] appeared first on Hip Hop Vibe.
source https://hip-hopvibe.com/news/max-rae-montell-jordan-remix-how-we-do-it/
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