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McDonald’s unveils new ‘Big Arch’ burger in test market rollout

McDonald’s unveils new ‘Big Arch’ burger in test market rollout

In a bold move to keep its menu fresh and exciting, McDonald’s has announced the testing of a new burger named the ‘Big Arch.’ This new contender aims to rival the iconic Big Mac. Thus, promising a unique taste experience for customers. Here’s everything you need to know about this exciting development.

The Big Arch: What We Know So Far

McDonald’s has long been known for its innovative menu items. However, the Big Arch is set to be a game-changer. The burger is being tested in select markets. Already, early reviews suggest it could become a fan favorite. The Big Arch features two all-beef patties. But there’s a twist: they are thicker and juicier than those in the Big Mac. The burger is topped with a unique blend of sauces, fresh lettuce, crisp pickles, and onions, all nestled between a special sesame seed bun that has been baked to perfection.

Why the Big Arch Could Be a Game-Changer

The introduction of the Big Arch comes at a time when McDonald’s is looking to refresh its menu and offer something new to loyal customers. The Big Mac has been a staple of the menu since its introduction in 1967. However, with changing tastes and a more competitive fast-food landscape, the company recognizes the need to innovate.

The Big Arch is designed to appeal to those who love the Big Mac but are looking for a new flavor profile. As a result, the thicker patties provide a more substantial bite. Meanwhile, the new sauce blend offers a different yet complementary taste to the classic Big Mac sauce. Early tasters have described the Big Arch as “a deliciously bold take on a beloved classic.”

Customer Reactions and Social Media Buzz

As with any new McDonald’s item, the Big Arch has generated significant buzz on social media. Early testers have taken to platforms like Twitter and Instagram to share their thoughts, with many conflicting views about the new burger. The people are questioning McDonald’s reasoning for going into competition with themselves. However, others are glad there’s a Big Mac alternative.

One Twitter/X user said they find it to be insane that McDonald’s still doesn’t have a gluten free burger offering.

What This Means for McDonald’s

The introduction of the Big Arch could signal a new era for McDonald’s, one where the company isn’t afraid to take risks and challenge its own iconic products. By testing this new burger in select markets, McDonald’s can gauge customer reactions and make any necessary tweaks before a potential nationwide rollout.

If the Big Arch proves to be as popular as the early reviews suggest, it could become a permanent fixture on the McDonald’s menu, sitting alongside the Big Mac as a fan favorite. This move would not only satisfy existing customers but also attract new ones looking for something fresh and exciting.

Conclusion

The Big Arch is an exciting new addition to the McDonald’s menu, poised to rival the legendary Big Mac. With its thicker patties, unique sauce blend, and social media buzz, the Big Arch is already making waves in the fast-food world. As McDonald’s continues to innovate and adapt to changing tastes, the Big Arch could become a new classic, loved by customers around the world.

Source: Dexerto

McDonald’s unveils new ‘Big Arch’ burger in test market rollout

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