Air Jordan 1 Low OG “Howard” Coming October 1
The Air Jordan 1 Retro Low OG “Howard” is officially set to release on October 1 for $155. This upcoming pair brings a major change to Jordan Brand’s Howard University-inspired sneakers.
Unlike the previous Air Jordan 1 Low OG connected to Howard, this new version features actual school branding. The sneaker adds “Howard Bison” text and the iconic Wings logo to the heel. That makes the connection to the HBCU immediately recognizable.
The release also continues one of Jordan Brand’s most notable relationships with an HBCU. Howard University and Jordan Brand have been partnered since 2022. The agreement made Howard the first HBCU to have Jordan Brand serve as its official athletic outfitter.
Navy And Red Cover The Air Jordan 1 Low
The upcoming Air Jordan 1 Retro Low OG “Howard” keeps its overall design relatively clean.
A navy leather upper covers most of the sneaker. The dark shade gives the shoe a classic appearance while providing a strong foundation for the brighter details.
The Swoosh stands out in textured red material. A white outline surrounds the Swoosh, creating additional contrast against the navy panels. White detailing also appears throughout the tongue and midsole.
That combination of navy, red, and white fits naturally with Howard’s branding. It also gives the sneaker a traditional collegiate feel without adding too many elements to the design.
The outsole continues the navy color scheme. Rather than using a contrasting rubber color, Jordan Brand gives the bottom of the sneaker a matching navy finish.
That helps the entire shoe maintain a consistent look from top to bottom.
This Howard Jordan 1 Has Actual School Branding
The biggest difference between this release and the previous Howard-inspired Air Jordan 1 is found on the heel.
The 2024 Air Jordan 1 Low OG connected to Howard University used the school’s colors as inspiration. However, it did not include official Howard branding.
This new version takes the concept much further.
“Howard Bison” appears on the heel, while the Wings logo is also incorporated into the design. Those details make it immediately clear that the sneaker represents Howard University.
For fans of the school, that distinction is significant.
The previous sneaker could appeal to anyone who liked its navy and red color scheme. The new version has a much more direct connection to the Bison.
It also gives collectors another official Howard sneaker to add to the growing lineup associated with the university.
Jordan Brand And Howard University Partnership
Jordan Brand and Howard University began their partnership in 2022. The deal was notable because Howard became the first HBCU to name Jordan Brand as its official athletic outfitter.
The agreement was also structured to run for 20 years.
Since then, Howard athletes have received access to exclusive Jordan Brand footwear and apparel. Several popular Air Jordan models have received Howard-specific Player Exclusive versions.
The Air Jordan 4 and Air Jordan 6 are among the models that have been connected to Howard through exclusive footwear.
Those pairs have primarily remained within the university and athletic program. That has made publicly available Howard-themed Jordan releases much less common.
The upcoming Air Jordan 1 Low OG helps change that.
Howard Athletes Have Received Exclusive Jordans
The partnership has allowed Howard athletes to wear Jordan Brand silhouettes that aren’t typically available to the general public.
Player Exclusives have become one of the most interesting parts of the relationship. Howard-specific versions have showcased the university’s colors while giving athletes footwear designed specifically around the Bison identity.
For sneaker fans, those exclusive pairs have also created additional interest in Howard’s Jordan Brand partnership.
However, seeing a Howard sneaker receive an official retail release is a different experience.
Instead of being limited to athletes or people connected to the university, the Air Jordan 1 Low OG “Howard” will be available to the broader sneaker-buying public.
That makes the October 1 release particularly notable.
A Bigger Step For Howard And Jordan Brand
Jordan Brand has developed partnerships with several schools over the years. The Howard relationship has stood out because of the university’s status as a historically Black college and university and the significance of becoming Jordan Brand’s first HBCU athletic outfitting partner.
The new Air Jordan 1 Low OG appears to build on that history.
Adding the Bison name and Wings logo gives the sneaker a stronger identity than the previous Howard-inspired Jordan 1. It no longer relies primarily on color placement to communicate the connection.
The branding is right there on the shoe.
That could make this pair especially appealing to Howard alumni, current students, Bison supporters, and collectors interested in HBCU-related sneakers.
Release Date And Price
The Air Jordan 1 Retro Low OG “Howard” is scheduled to release on October 1 for $155.
The $155 retail price puts the sneaker within the typical range for Air Jordan 1 Low OG releases. The official Howard branding also separates it from the 2024 color-based version.
For collectors who have followed the Jordan Brand and Howard University partnership, this release represents another step in the relationship.
Howard has already had exclusive Jordan sneakers for its athletes. Now, the public is getting a low-top Air Jordan 1 that directly identifies with the Bison.
The navy leather, textured red Swoosh, white accents, and matching navy outsole keep the design relatively straightforward. Meanwhile, the “Howard Bison” branding and Wings logo give the shoe its defining details.
The result is a sneaker that connects Jordan Brand’s classic design language with Howard University’s identity.
As the partnership continues toward its 20-year term, more Howard-specific releases could follow. For now, the Air Jordan 1 Retro Low OG “Howard” gives Bison fans and Jordan collectors another official piece of the collaboration to look forward to on October 1.
The post Air Jordan 1 Retro Low OG “Howard” to be released on October 1 appeared first on Hip Hop Vibe.
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