Ice Spice releases her “In Ha Mood” fragrance with Revlon and Ulta Beauty

Ice Spice drops “In Ha Mood” Fragrance With Revlon & Ulta Beauty

Ice Spice is continuing to expand her brand far beyond music. The Bronx rapper has officially entered the beauty industry with the launch of her debut fragrance, In Ha Mood, created in partnership with Revlon and Ulta Beauty. The new perfume marks another major milestone for one of hip-hop’s biggest stars, giving fans a chance to connect with her signature style in a completely new way.

The fragrance officially debuted during a live TikTok Shop event hosted by Ice Spice herself. The launch allowed fans to shop the perfume in real time while interacting with the rapper, creating an experience that perfectly matched her strong social media presence and Gen Z audience. It also highlighted the growing influence of livestream shopping, which continues to reshape how artists and brands introduce new products.

Ice Spice Turns A Hit Song Into A Beauty Brand

The name In Ha Mood will immediately sound familiar to longtime fans. It comes directly from one of Ice Spice’s breakout records, which appeared on her 2023 debut EP, Like…? The song became one of the projects that helped establish her unique voice and laid the foundation for her rapid rise in hip-hop.

Naming her first fragrance after one of her early hits creates a natural connection between her music and her expanding business ventures. Instead of introducing an entirely separate brand identity, Ice Spice is building upon the image that fans already know.

That strategy has become increasingly common among artists looking to diversify their careers. Whether through fashion, beauty, beverages, or skincare, musicians are finding new ways to extend their personal brands beyond streaming platforms and concert stages.

For Ice Spice, the fragrance launch feels like a natural next step.

A Fruity Floral Scent Inspired By Confidence

According to the fragrance description, In Ha Mood features a fruity floral profile designed to reflect Ice Spice’s confident personality.

The top notes include raspberry, pear, rose, and magnolia, creating a bright and sweet opening. Those lighter scents transition into warm base notes of vanilla and amber, giving the fragrance a smooth finish that balances freshness with warmth.

The combination aims to create a perfume that feels playful while remaining sophisticated enough for everyday wear.

Like many celebrity fragrances, the scent is intended to capture the artist’s personality. In this case, the fragrance emphasizes confidence, individuality, and bold self-expression—qualities that have become central to Ice Spice’s public image since breaking into the music industry.

Packaging Matches Ice Spice’s Signature Style

The bottle itself reflects the rapper’s recognizable aesthetic.

Designed in sculptural pink packaging, the fragrance immediately stands out with its bold appearance. Butterfly accents wrap around the neck of the bottle, while Ice Spice’s signature “IS” initials complete the design.

The overall presentation embraces the Y2K-inspired fashion trends that have become closely associated with the rapper throughout her career.

Rather than creating a minimal or understated design, the packaging embraces bright colors and eye-catching details that mirror Ice Spice’s music videos, social media presence, and personal style.

That attention to branding helps the fragrance feel like an extension of her overall identity rather than simply another celebrity endorsement.

Revlon Continues Its Celebrity Partnership Strategy

The launch also represents an important moment for Revlon.

The beauty company first announced its partnership with Ice Spice in May of last year, signaling its intention to collaborate with one of music’s fastest-rising stars.

Revlon has a long history of working with celebrities across multiple generations. Over the years, the company has partnered with artists and entertainers including Christina Aguilera and Elizabeth Taylor, helping introduce successful fragrance collections to mainstream audiences.

By adding Ice Spice to its roster, Revlon is reaching a younger generation of consumers who primarily discover products through platforms like TikTok and Instagram.

The collaboration reflects the company’s broader strategy of reconnecting with pop culture while introducing products that appeal to younger shoppers.

TikTok Plays A Major Role In The Launch

Rather than relying solely on traditional advertising, Ice Spice and Ulta Beauty used TikTok Shop to introduce the fragrance.

Livestream shopping has become one of the fastest-growing forms of online retail, particularly among younger consumers. Instead of simply posting promotional content, brands can demonstrate products live while allowing viewers to purchase instantly without leaving the app.

Ice Spice personally hosted the livestream, making the event feel more interactive than a standard product announcement.

That direct engagement has become increasingly valuable for artists who have built loyal online communities. Fans appreciate seeing their favorite musicians actively participating in launches rather than appearing only in advertisements.

The rollout also demonstrates how entertainment and e-commerce continue to merge across social media platforms.

Multiple Price Points Make The Fragrance Accessible

The fragrance is available at several price points, making it accessible to a wide range of fans.

A travel-size version starts at $28, giving shoppers an affordable option to try the scent before committing to a larger bottle.

The full-size fragrance retails for $79, placing it within the competitive range of many premium celebrity perfumes currently available.

Offering multiple sizes allows younger fans, many of whom helped fuel Ice Spice’s rise, to participate regardless of their budget.

That pricing strategy has become increasingly common within the beauty industry, particularly for celebrity fragrance launches targeting Gen Z consumers.

Ice Spice Continues To Build Her Brand

The fragrance launch adds another accomplishment to what has already been an eventful career for Ice Spice.

Since emerging as one of New York City’s most recognizable new rap stars, she has consistently expanded her influence beyond music. Major brand partnerships, fashion appearances, and business ventures have helped establish her as more than just a recording artist.

Launching a signature fragrance represents another step in building a long-term lifestyle brand.

Many successful musicians have eventually entered the fragrance and beauty industries as a way to strengthen their connection with fans while creating new business opportunities outside of touring and album releases.

For Ice Spice, In Ha Mood feels like a product that aligns closely with the personality and image she has carefully developed over the past several years.

Wider Release Coming Soon

Although the fragrance first launched through TikTok Shop, the rollout is only beginning.

A broader release through Ulta Beauty’s website is expected later in August, making the perfume more widely available to shoppers across the United States.

With Ice Spice’s popularity continuing to grow and beauty collaborations becoming increasingly important for artists, In Ha Mood could become one of the year’s most talked-about celebrity fragrance launches.

The combination of recognizable branding, accessible pricing, eye-catching packaging, and a social media-first rollout gives the fragrance strong momentum heading into its wider retail release. As Ice Spice continues to expand her influence across music, fashion, and beauty, In Ha Mood represents another example of how today’s biggest artists are transforming themselves into full-scale lifestyle brands rather than limiting their success to the recording studio.

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