Rihanna named first Black face of Dior’s J’Adore fragrance

Rihanna has been announced as the new face of Dior’s iconic J’Adore fragrance. As a result, making history as the first Black woman to represent the brand in this role. This move marks a significant shift for the luxury fashion house. Rihanna takes over from Charlize Theron, who has been synonymous with the fragrance for the past two decades.

The superstar and fashion icon expressed her excitement about the collaboration, saying:

“I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”

The new campaign was shot by Rihanna’s long-time collaborator Steven Klein. Also, it is set to be revealed on September 1st.

Rihanna’s involvement with Dior is seen as both an honor and a mission for the singer.

“Being the new face of J’adore is both an honor and a mission. The scent, that I have known and loved for so long, means so much to women,” she added.

This partnership highlights Rihanna’s continued influence in the fashion and beauty industries. Also, it represents Dior’s commitment to embracing diversity and contemporary talent. Rihanna’s unique blend of creativity and personal style is expected to bring a fresh perspective to the brand. Thus, resonating with a broader audience.

The announcement comes as no surprise to fans who have followed Rihanna’s illustrious career. This includes her successful ventures with her own fashion and beauty lines. She’s had tremendous success with Fenty Beauty and Savage X Fenty. So, her collaboration with Dior is anticipated to bring a new era of vibrancy and inclusivity to the J’Adore fragrance line.

Source: Women’s Wear Daily

Rihanna named first Black face of Dior’s J’Adore fragrance

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